Hamzah Khadim

DIGITAL STRATEGIST
Hamzah Khadim

24.08.2023 6 min read
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It’s common knowledge that having a Google Business Profile is crucial for any business. Most companies use the basic services to establish their presence in the area, and it usually produces satisfactory results. You’ve probably done the same and noticed the difference it makes. However, have you recently reviewed your profile and made any improvements to increase your visibility? 

We’ve observed that many local businesses are unaware of a significant feature tucked away in the menu that has proven to be beneficial for several companies. By taking advantage of this additional tool and consistently maintaining it, you can enhance your visibility, attract more clients, and increase your revenue.

GBP Categories Have Improved Under The Radar. 

There has been a significant improvement to the GBP services menu over the last year or so. Yet, it has gone by relatively unnoticed by smaller companies that could benefit from it. Google has been adding categories related to different industries in the background. There are extra categories that companies can add to highlight more specific aspects of their business model. Some of them seem completely random on first impressions, but for good reason. With the right choices, companies can boost their profile and get noticed like never before. 

Why Are Businesses Now Taking Notice Of This GBP Add-on? 

The new appeal of this tool comes from a report on its potential for profit. In some cases, we’re talking about hundreds of thousands of dollars for multi-location businesses. Now that it is clearer that local businesses can enhance revenue, it makes sense to give it a try.

A study by Bright Local contacted 1050 businesses across seven of the bigger industries in GBP. They wanted to see how much things had improved and what thriving businesses had done within these additional categories to achieve that. 

They found that the companies with the best average map rankings were those that used four additional categories. By expanding their selection and showcasing more about their business, they were able to generate more business. There are some industries where the trend doesn’t’ follow through, so this isn’t fail-safe. Those are typically businesses in the service and trade areas. However, at Logik Digital, we see a strong enough correlation to encourage other businesses to follow suit.

How Does It Work?

The good news is that you don’t have to do a lot to take advantage of this system. As we said, it’s been under people’s noses, unseen for too long. First, you need to go onto your profile and click on the Edit Services menu. As you scroll down, you will see where it says add more services. It should be nice and clear exactly what service terms are available to broaden your profile. 

Take a moment with your team to determine which are the most suitable. Look out for anything that is a niche service you can relate to rather than something too run-of-the-mill. Ultimately, it all has to be relevant to what you offer and what makes you special. Once you’ve found the four best candidates, add them on and wait for the results. 

There is the possibility that there aren’t four options available, and you just take what you can get. Some categories have much more than others, but Google is drip-feeding updates into the system.

Why Should Local Businesses Take Advantage Of This GBP Tool? 

We’ve seen how easy it is to implement this tool and how many businesses have seen revenue rise. However, it is important to look at the bigger picture here. This extra revenue comes from connecting with more consumers and giving them a better idea of what you offer.

Before, you may have highlighted some general services that didn’t set you apart from the crowd. This add-on allows for some niche service-based keywords attached to your name that make a big difference. On top of that, companies can see their implicit keywords performing better, much further away from their physical location. With the right choices, you could too. 

Another factor you shouldn’t overlook is the potential to use this service to build website content. Google doesn’t just pick categories at random from a hat, even if it looks like this is the case at times. The options available are the result of analytics into search terms and how companies can better connect with potential clients. 

Look at what’s there that relates to your business and the precise wording. You can use this to create effective keywords on service pages and blogs. This additional boost of SEO can improve your visibility

Pay Attention To What Works And Adapt As Needed. 

The final point to take here is that the process isn’t over once you’ve clicked a few categories. You need to be sure that these choices actually make a difference. One trick here is to take a screenshot of your analytics before adding the categories and then do the same when checking your performance afterwards. This gives a clear side-by-side comparison that can inform your next move. 

Ideally, your extra categories will provide the boost you’ve been looking for. However, there is the potential that the categories you add aren’t quite right. Go over the numbers, be honest about any mistakes made, and adjust as needed. It also pays to check back in even if traffic has increased. Google will add categories here and there, and you don’t want to miss out on something that sums up a core service in a vital niche.

Don’t Miss Out On These GBP Extra Categories.

If you take the time to delve deeper into the menu, you’ll find that this tool, despite its simplistic nature, can be incredibly helpful. We highly recommend checking out the additional section of the menu, which provides a variety of categories that cater to your specific needs. By exploring these categories, you’ll be able to fine-tune your experience and get the most out of this tool.

Moreover, it’s important to keep a close eye on your performance as you use this tool. By doing so, you can identify areas where you might need to make adjustments, allowing you to optimize your results. And, if you do need any assistance along the way, contact Logik Digital, an online marketing agency in Toronto that is always here to help.

Hamzah Khadim

DIGITAL STRATEGIST

Hamzah Khadim
Managing Partner at Logik Digital

Hamzah is the President & CEO of Logik Digital, a Toronto-based digital agency. He is an internet marketing expert with over thirteen years of experience in the industry, with a core focus on search engine optimization (SEO) & conversion rate optimization (CRO). He has helped businesses of various sectors and sizes increase their visibility and revenue through SEO and Internet marketing.