What is E-E-A-T?
E-E-A-T stands for Expertise, Experience, and Authoritativeness. It is a set of guidelines that Google uses to evaluate the quality of a website and its content. Google believes that websites with high E-E-A-T are more likely to provide accurate and reliable information to users. This has never been more important for small business owners, especially sole practitioners like chiropractors, family lawyers, and physiotherapists.
Why is E-E-A-T important for small businesses, especially in the healthcare and legal areas?
E-E-A-T is especially important for small businesses in the healthcare, financial, and legal industries because these businesses are often dealing with sensitive and complex topics. They are also often heavily regulated by complex government and third-party authorities. Users need to be able to trust that the information they find on these websites is accurate and reliable.
If a local physiotherapist in a high-traffic suburban plaza has low E-E-A-T, it is less likely to rank well in Google search results. This means that fewer people will be able to find their website and learn about their services, and lower conversion means lower revenue.
How can digital marketers help small businesses follow 2023 best practices for Google’s E-E-A-T policy?
Digital marketers can help small businesses follow 2023 best practices for Google’s E-E-A-T policy in a number of ways, including:
- Creating high-quality content: Digital marketers can help small businesses create high-quality content that is informative, accurate, and up-to-date. Experts in the healthcare or legal field should write this content, or it should be proofread by someone who is an expert in this area.
- Building backlinks: Digital marketers can help small businesses build backlinks from other high-quality websites. Backlinks are a signal to Google that a website is authoritative and trustworthy.
- Improving the user experience: Digital marketers can help small businesses improve the user experience of their websites. This includes making sure that the website is easy to navigate and that it loads quickly.
- Following Google’s guidelines: Digital marketers can help small businesses make sure that they are following all of Google’s guidelines, including the E-E-A-T guidelines.
Here are some specific tips for small businesses in the healthcare and legal areas:
- Make sure your website has a clear and concise About Us page. This page should introduce your team and their expertise. It should also explain why people should trust you to provide them with accurate and reliable information.
- Publish high-quality blog posts and articles on a regular basis. These posts and articles should be written by experts in your field and should cover a wide range of topics that are relevant to your target audience.
- Get involved in your community. This could involve speaking at events, writing guest blog posts, or participating in online forums. Getting involved in your community will help you to build your authority and expertise in your field.
- Get backlinks from other high-quality websites. This could involve guest blogging, submitting your website to directories, or creating infographics and other shareable content.
- Make sure your website is easy to navigate and that it loads quickly. Users should be able to find the information they need quickly and easily.
- Follow Google’s guidelines. This includes the E-E-A-T guidelines, as well as the Google Webmaster Guidelines.
E-E-A-T is an important factor that Google considers when ranking websites in search results. Digital marketers can help small businesses follow 2023 best practices for Google’s E-E-A-T policy by creating high-quality content, building backlinks, improving the user experience, and following Google’s guidelines. If you are a small business in the healthcare or legal space and you need help with your E-E-A-T strategy, contact Logik Digital, a Toronto-based digital marketing agency. Logik Digital’s team of experienced digital marketers can help you develop a strategy that meets your specific needs and budget, and they can help you implement the best practices to improve your E-E-A-T and overall ranking in Google search results.