Active Door

Project Brief

Active Door came to us with a clear challenge: with decades in business serving the local community, they had built a successful company known for excellent customer service. However, their online presence hadn’t yet been developed in a way that reflected the strength of their work offline. As a result, there were a few areas where digital visibility and lead generation could be meaningfully strengthened:

• Early-stage website presence: The site was still in its starting phase and was receiving only a handful of monthly visitors, with limited search visibility, even for highly relevant local searches like “Millgrove garage door.”
• Untapped local reach: There was an opportunity to build a clearer strategy to connect with high-intent customers across nearby service areas such as Hamilton, Burlington, and Oakville.
• Growing domain authority: The domain was still establishing credibility online, with a small number of referring websites pointing to it, which limited its authority in search results.
• Limited online lead flow: Most inquiries were coming through word of mouth, which speaks to their strong reputation, but meant digital leads were still at a very modest level.
• No local search groundwork yet: Local SEO elements like fully optimized Google Business Profiles and location-focused content hadn’t been set up, leaving room to improve visibility in map and “near me” searches.
• No AI search presence: when homeowners asked ChatGPT or Google AI Overviews for "garage door repair Hamilton," Active Door didn't appear. No entity signals, no structured data, no AI-readable content.