Email Marketing

A Complete Beginner’s Guide to Email Strategy, Automation, and Growth

In 2026, the content you promote via email also builds your AI search visibility – blog posts shared through email campaigns earn engagement signals that strengthen their AI citation potential. If you’ve ever felt like email marketing is something you should be doing but aren’t sure where to start, you’re not alone. Most business owners know email matters – they just don’t know how to do it well, or they’ve tried it before without seeing real results. Here’s why it’s worth figuring out: email marketing generates an average of $36 in revenue for every $1 spent, according to the Litmus 2025 State of Email Report. That makes it one of the highest-returning marketing channels available – ahead of social media, paid ads, and most forms of content marketing. The reason is simple. When someone gives you their email address, they’re saying, “I want to hear from you.” That’s a level […]