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SEO & Digital
Marketing Insights

Thoughts on digital marketing strategies, from the people and teams creating them.

Industry Update

Industry Update, Local Search

Google’s Second Enforcement Wave

What the May 4, 2026 Account Restrictions Mean for Local Businesses On the night of Sunday, May 3, 2026, Google began restricting entire Google Accounts rather than individual Business Profiles. Every profile under each affected account is suspended simultaneously, account holders cannot create or claim new listings, and the action disproportionately targets accounts running active Local Services Ads or Google Ads. This is the most consequential local search enforcement event since the 2024 verification overhaul, and the pattern signals a permanent shift in how Google moderates local visibility in 2026. Wave 2 follows an April 27, 2026 enforcement sweep that targeted individual Business Profiles in California home service categories. The May 3 to 4 wave is materially different in scope, severity, and recovery difficulty. Below is what changed, what triggered it, who is exposed, and the steps we are advising our clients to take this week. What Exactly Happened on […]

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Garage Doors, Industry Update, Local SEO

Google’s 2026 Enforcement Wave Is Hammering Garage Door Dealers

Why Garage Door Companies Running LSA and Google Ads Are Suddenly Losing Their Google Visibility Over the past several weeks, we have seen a sharp increase in Google Business Profile suspensions affecting garage door dealers and local garage door service companies across North America. The pattern is becoming impossible to ignore. We are seeing this increasingly with garage door dealers who are actively running Local Services Ads, Google Ads, or both. In many cases, these are not low-quality operators or spam listings. They are real garage door businesses with real crews, real service areas, real trucks, and years of local visibility. But when Google flags the account structure, the impact can be immediate. Map rankings disappear Local Services Ads stop running Google Ads performance is disrupted Calls and form leads drop overnight Reviews and trust signals become harder for customers to find AI search visibility on ChatGPT, Perplexity, and Google […]

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