Most businesses have a website. Fewer have one that actually works. “Works” doesn’t mean it loads without errors. It means the website actively converts visitors into customers – phone calls, form submissions, bookings, or purchases. According to Google research, it takes about 50 milliseconds (0.05 seconds) for a visitor to form an opinion about your website. If that first impression is confusion, distrust, or frustration, they leave. And they don’t come back. The gap between “having a website” and “having one that converts” is enormous – and it’s where most businesses lose money without realizing it. They’re paying for ads, SEO, and social media to drive traffic to a website that doesn’t do its job once people arrive. At Logik Digital, we have designed and optimized websites for local service businesses across healthcare, legal, home services, and e-commerce for over 15 years. This guide covers everything you need to build […]
If you keep up on SEO (search engine optimization) news, you have probably heard rumblings from Google about Mobile-First Indexing. Google has plans to switch ranking algorithms to this new indexing method shortly.
We have all searched for a local business on our smartphones and found a local business that matched our search criteria. However, when we clicked on the link in Google, the website landing page was hard to read, navigate, or did not even take us to that actual content we had in our search.
You designed your PPC campaigns, allocated your budgets and launched the ads. You notice most of the keywords and phrases you targeted are getting a great response and click-thru rate. However, even with large click-thru rate, you notice a major problem: conversion rates are not performing well and are below your estimated amounts.
With the recent “Wanna Cry” ransomware hack that affected hundreds of sites in the news, now is a good time to review your website to see if it has been hacked. Most businesses assume their sites are safe because they are sitting behind an encrypted firewall, but in light of recent attacks, many companies are discovering this is no longer sufficient.
Making sure your website is displayed in search results is influenced by the mobile website configuration you use. Currently, there are three different configurations you could use and it is important to understand the differences between these and what benefits and drawbacks they offer.
Share video
Video URL