Thoughts on digital marketing strategies, from the people and teams creating them.
With the growing number of people relying on their smartphones for browsing and searching the Internet for content, local SEO (Search Engine Optimization) has become more relevant for businesses that want to target local customers and attract new business.
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Search engine optimization (SEO) is a valuable tool when implemented correctly on your website to help improve your search engine rankings on Google and the other major search engines. However, what many people might not know is certain SEO techniques do more harm than good.
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Local search is an important part of an effective Search Engine Optimization strategy for businesses that want to be found locally. However, it is common for these types of businesses to also want to rank in local organic searches in nearby neighbouring communities and cities where they do not have a physical address or location.
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Google is constantly changing its ranking criteria and the algorithms used to rank content on search engine result pages. One of the more recent shifts in ranking results has to do with Semantic Search.
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Sure, there are tons of different methods people will try to increase website traffic and hopefully convert some of those browsers to new customers and repeat customers. Getting people to your site is one thing and making it possible for the site to show up in organic search results is another.
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It often seems like Google wants to keep us on our toes by changing their algorithms and how search engine result pages (SERPs) are ranked on a regular basis, which makes understanding the complexities of search engine optimization (SEO) not as easy as it might sound. Fortunately, there’s one thing you could have been doing all along that helps not having to know the hundreds of ranking criteria: posting blog articles.
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