Thoughts on digital marketing strategies, from the people and teams creating them.
Making sure your website is displayed in search results is influenced by the mobile website configuration you use. Currently, there are three different configurations you could use and it is important to understand the differences between these and what benefits and drawbacks they offer.
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Mobile optimization is ensuring your website content and design has been configured to provide mobile device users a friendly and enjoyable browsing experience. The objective of mobile SEO strategies is to review page design, load times, site structure, and other elements to ensure you are not alienating and turning away potential website traffic.
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Bad backlinks can hurt your rankings on Google’s and other search engine results pages (SERPs). An important process of website maintenance is conducting regular audits of your site to find and identify which sites are linking to your web pages and reviewing those to determine if they are bad backlinks you need to eliminate.
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Google is constantly updating what factors is uses to rank and display websites on SERPs (search engine results pages). Currently, out of the 200-plus factors, Google uses there are several that are among the most important for businesses to utilize correctly as part of the SEO marketing strategies. Falling short on these will drastically impact your other SEO efforts and your placement on SERPs.
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For some businesses, they do not always have the need for an actual website for their business. However, as more and more people rely upon Google to find local businesses selling the products and services they want, it is still important to develop online marketing strategies to attract new customers.
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In the second installment of our introduction to backlinks we will discuss why backlinks matter to your website and establishing top SERPs (search engine results pages) rankings. For a refresher about backlinks, please feel free to review our previous segment, “What Backlinks Are.”
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