Hamzah Khadim

Co-Founder, Logik Digital

hamzah@logikdigital.com

Hamzah Khadim's Avatar

I help local businesses get found on Google and recommended by AI. For more than 15 years I have worked in search and digital marketing, helping businesses package themselves online in the most credible way so the right people find them.

2010

Founded his first SEO agency, Webryze

15+

Years in search and digital marketing

1,000+

Clients and businesses helped

About Hamzah

Hamzah’s path to AI SEO

Hamzah Khadim did not set out to run a digital marketing agency. He started in the fitness industry nearly two decades ago, where he first learned SEO and digital marketing to grow his own reach. What he found was that search was powerful, widely needed, and badly misunderstood. He realized he could help other businesses connect with the people who needed them.

He incorporated his first SEO agency, Webryze, in June 2010. Many years later, in 2020, he joined with his brother and co-founder Hash Khadim to re-brand as Logik Digital, the Toronto SEO agency they lead today. The company has grown tremendously since, and has kept many of the same clients and team of experts who have grown alongside it.

What he does at Logik Digital

Hamzah leads client strategy and the direction of the agency. He works closely with clients to develop their strategy and online presence, and to determine how best to present their business to the world so they get the most out of every campaign. He is hands-on by choice, involved in the strategic direction and planning of each campaign.

"Watching our clients thrive and grow has been an incredibly rewarding journey, and it’s a privilege to play even a small part in their success."

Founder's message

The work he is proudest of

The results that mean the most to Hamzah go beyond rankings, traffic or revenue. They’re the impact that growth has on the people behind the businesses. Helping companies thrive, creating opportunities for their teams, and allowing clients to focus on the work they do best.

Some of Logik Digital’s client relationships have lasted more than a decade. For Hamzah, that longevity, the trust behind it, and knowing the agency has played a meaningful part in their success is what he values most.

Hamzah's two cents

I’m passionate about travel, the outdoors, and learning.

Wherever I am in the world, I'll find somewhere quiet, set up a chair, pour a coffee, and share my two cents on what's happening in AI search, SEO and digital marketing. 

No nonsense, no AI videos, no fancy production.

Just what I'm seeing, and what I think you should do about it.

Areas of expertise

At a Glance

  • Co-founder and strategy lead at Logik Digital
  • 15+ years in search; two decades in marketing
  • Incorporated his first SEO agency, Webryze, in 2010
  • Featured on CBC, Radio-Canada, and in The Globe and Mail

Outside of work

  • Husband of 18 years and father of three
  • Has lived in Canada, United States, Costa Rica, Australia, and Spain, and loves to travel.
  • Into cycling, fitness and wellness, and time with his family and dog

Hamzah in the media

A recognized voice on how AI search is changing the way businesses get found, featured by national outlets and quoted on the shift from traditional SEO to AI visibility.

Artificial intelligence is fundamentally reshaping how humans use the internet. For The National, CBC’s Nora Young breaks down the future of search and what happens to information when bots do most of the reading online.

Broadcast & News

CBC News

CBC News spoke to Hamzah about how AI summaries and chatbots are changing the way people find information online. The feature ran as a written analysis by technology reporter Nora Young and as a segment on The National, examining a measurable drop in human web traffic as machines do more of the reading.

Feature

The Globe and Mail

In a Globe Advisor feature, The Globe and Mail featured Hamzah on why specificity wins in AI search. The piece explored how AI platforms reward the businesses publishing the most specific content, not the most content, and what it takes for a professional service business to appear at all.

Broadcast & News

Radio-Canada

Radio-Canada featured Hamzah's perspective on the shift to AI-driven search and what it means for how businesses get found online, extending the CBC coverage to a national French-language audience.

Articles by Hamzah Khadim

AI Search

LLM Perception Drift: Why Your AI Visibility Changes Month to Month

A business that ChatGPT recommends this month may disappear from its answers next month, even if nothing obvious has changed. Your rankings may be stable. Your website may be the same. There may be no penalty, technical problem, or sudden drop in traffic. The AI simply isn’t mentioning you as often as it did before. So why does that happen? What is LLM perception drift? THE DEFINITION LLM perception drift is the change over time in how AI models understand, reference, and recommend a brand. Jordan Koene of Previsible introduced the term to describe month-over-month changes in the way AI models position brands within a category. That’s an important distinction from traditional SEO. With Google rankings, we became accustomed to thinking in positions. You ranked third for a keyword last month and fourth this month. Something moved, and usually we could investigate why. AI recommendations don’t behave quite like that. […]

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AI Search

Google AI Mode vs AI Overviews: Why They’re Two Different Battles

Most businesses treat Google AI as one thing to optimize for. It is two, and the gap between them is wider than the family resemblance suggests. Ahrefs compared the two surfaces across thousands of query pairs in late 2025 and found they cited the same URLs about 13% of the time, while the answers were roughly 86% semantically similar. A business can be the source Google quotes in one and completely absent from the other, for the same question, on the same day. Understanding this distinction, along with how AI search engines cite content, can help you refine your AI SEO strategy for each surface and open new avenues for success. The Simple Version: What Each One Is AI Overviews It is the AI-generated summary box that appears above the traditional blue links on an ordinary search. You do not ask for it. You run a normal search, and Google […]

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An image illustrating how old content in a website is restructured called Content pruning done for AI search visibility

AI Search

Content Pruning for AI: How Removing Pages Can Improve Your Visibility

Content Pruning means reviewing a website or content library and systematically removing, merging, or updating pieces of content that are no longer serving a useful purpose. Some pages get deleted. Some get merged into a stronger version, and some get rewritten. The point is that a smaller, clearer library tends to perform better than a large, muddled one, and that gap has widened since AI started answering questions directly. WHY CONTENT PRUNING MATTERS FOR AI The reason is structural. A traditional SERP had ten links, so a weak page could sit at position eight and cost you nothing. An assistant does not produce a list. AI engines cite content from sources, often one per point, and write an answer from them. It picks a small number of sources, often one per point, and writes an answer from them. When two of your own pages each half-answer the same question, the […]

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AI Overviews selecting local businesses for recommendations

AI Search

How AI Overviews Pick Local Businesses to Recommend, and What it Takes to Be Included

Getting your business into Google’s AI Overviews is becoming an important part of local SEO. The fundamentals are not completely different from traditional local search. Google still needs to understand who you are, where you operate, what you do, and whether your business is credible. That means having a properly optimized Google Business Profile, consistent business information across the web, strong reviews, useful location and service pages, and enough supporting information from other websites for Google to confidently understand your business. WHAT HAS CHANGED IS HOW GOOGLE USES THAT INFORMATION. Instead of simply deciding which websites should rank first, AI Overviews pull information from different sources and combine it into an answer. That means your business can rank well locally and still not be mentioned in the AI-generated answer above the search results. And increasingly, that AI-generated answer is becoming some of the most valuable real estate on Google. Whitespark […]

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Articles by Hamzah Khadim

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